Here’s a little treat for this Wednesday: a jam ad created for Russian Sugar directed by Yuri Norstein. It was one of a group of Russian Sugar commercials made by Norstein between 1994 and 1995 that used cutouts and drawings for the animations (a bit past the Soviet era but still delightful and created by beloved Soviet-born Norstein, so I couldn’t pass it up).
Norstein won a breakthrough prize at the 1996 1st Open Russian Festival of Animated Film for the half minute commercial.
The music in the ad is from Corelli’s “Sonata in E Minor, op.2, no.4 – 1.-4. Preludio – Allemanda – Grave – Giga.”
